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MetaDesign Founder’s House

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High ceilings, old windows, parquet flooring, a garden with huge old trees, lots of antiques along with the products of contemporary designers and artists, all of this makes up an upscale apartment of Uli Mayer-Johanssen, a co-founder of the notorious branding agency MetaDesign.

House of MetaDesign Founder in Berlin

House of Uli Mayer-Johanssen, a co-founder of the notorious branding agency MetaDesign

House of Uli Mayer-Johanssen, a co-founder of the notorious branding agency MetaDesign

MetaDesign is Germany’s largest branding agency that specializes in creating corporate design and provides services from strategy of brand management to a specific embodiment of corporate identity design. The company is also considered the lead agency for integrated brand management in Germany. Its customers include companies such as Audi, Boehringer Ingelheim, Heidelberg, i-mode, Voith, Volkswagen, Siemens and others. MetaDesign is included in LB Icon Group and has offices in Berlin, Munich, Dusseldorf, Geneva, Beijing and San Francisco.

Since the founding of the company (MetaDesign was founded over 20 years ago) the designer Uli Mayer-Johanssen is responsible for the strategic direction of MetaDesign, and also teaches at the Berlin University of the Arts (UdK).

As the hostess says, to find an old house in Berlin was enormously challenging. In the German capital it is much harder than in Hamburg or Munich, as during the war, the city suffered greatly. Many houses were simply destroyed, most of the houses demolished, and the rest of them just crumbled with age.

This century-old house has an interesting and long history. It was built by one general in 1912, then it belonged to the noble Baroness, and in time of war, as in most of the nearby buildings, there was a casino.

Almost every thing in the house has its own history, which is complemented by the stories of other items. Along with the new objects, they form an interesting mix of contemporary and old-fashioned things. According to Uli, most things were brought by her husband from trips, particularly carpets and bedspreads. While being a student, he had visited relatives in Turkey several times. These trips instilled great love for the Turkish culture in him, with its mosques, ornaments, the world of forms and colors.

 

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Alicia Kim

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